About the Show

Behind the Business is an award-winning, thoughtfully produced video podcast grounded in the belief that business is in fact personal, featuring the leaders of brands including Airbnb, Rivian, NYSE, Canva, Samsung, Poppi, Peloton, Revolve, Lucid Motors, PHLUR, The Points Guy and Away.

Founded, hosted and produced by award-winning business journalist and CNN alum Michelle Toh, the show gives audiences the chance to get to know the people behind some of the world’s top consumer brands, category creators and emerging disruptors.

The show aims to be journalistically rigorous, diverse and visually compelling. Within months of launch, it has:

• Won a Webby Award for Best Business & Thought Leadership Podcast

• Been featured by Apple Podcasts (US & UK)

• Been named an “Instant Hit Show” & "Most Shared Show" by Spotify

• Been highlighted on CNN

• Crossed 6M views on YouTube and reached millions monthly on social

• Charted as a top business podcast in nearly 30 markets, including the US, UK, China and Germany (and top 5-20 in the UK, Hong Kong, Singapore, South Korea, the Philippines and Ireland)

This is not a fawning interview show. We pair deep research with thorough interviews — asking the real questions and avoiding fluff and performative praise, while also keeping it fun!

What’s the toughest time you’ve ever had at work? How did you get started when you practically had no money? Or how do you mentally prep for a big event? In each episode, guests get into it all. Each episode also connects guests with young founders/ CEOs who send in a question.

Born as an independent experiment during Toh’s first-ever break between newsrooms, the program initially launched as a limited series in fall 2025 and quickly gained commercial traction, turning what began as a personal project into a profitable business.

New episodes Thursdays.