Factor US CEO Adam Park
Joining us this week is Factor US CEO Adam Park. Since being acquired by HelloFresh in 2020, Factor has become one of the fastest-growing names in health and nutrition, billing itself as the No. 1 ready-to-eat meal company in America.
The brand has grown 20x in five years, fending off fierce competition in an industry notorious for thin margins, operational complexity and a stringent need for quality control.
In this conversation, we get into:
Surviving and thriving in a cutthroat market
Focus on everything from GLP-1 support to low-cal, high-protein and high-fiber options
Lessons and lightbulb moments from scaling rapidly
Mental prep for extreme challenges (like ultra-marathons!)
What’s next as consumers look for smarter, cleaner ways to eat
Trying to keep the menu interesting, from Dan Dan noodles with tofu to short ribs to filet mignon — without messing up operations
Adam's global mindset and learnings from BCG and HelloFresh UK
What he looks for when hiring
Focus on reducing food waste
Watch the full episode on YouTube, or listen to the audio podcast on Apple Podcasts, Spotify or Amazon.
Disclosure: This is a branded conversation with Factor, a partner of Behind the Business. We appreciate their support this season.
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