Your Rich BFF founder & CEO Vivian Tu
Vivian Tu is the founder and CEO of Your Rich BFF, a leading financial education brand helping millions learn how to build wealth and make smarter money decisions.
She left Wall Street and a lucrative career in media sales to become one of the biggest voices in the creator economy, earning over $7 million annually by age 31 and gaining about 10 million followers across social media.
Known online as “your favorite Wall Street girly,” Vivian teaches financial literacy lessons you never got in school — from understanding the economic cost of war and the impact of interest rate cuts to mastering budgeting, investing and paycheck management.
A former JPMorgan trader, Vivian transitioned from finance to media sales before becoming a full-time content creator and entrepreneur. Today, she runs a seven-figure business that includes a book, podcast, major brand partnerships, and a growing portfolio of content designed to make personal finance simple, relatable and empowering.
Watch the full episode on YouTube or Spotify, or listen to the audio podcast on Apple Podcasts, Spotify, or Amazon Music.
Get more Behind the Business:
Subscribe on YouTube
Follow on Apple Podcasts
Follow on Spotify
Follow on Amazon Music